Do u want to become a great marketer in the competitive market place?
If yes , then this article is right for you
we are living in the digital era of market in which everything has become digital and it makes the consumers to buy and sell easily.
Now lets look at the topic of marketing hacks and strategies which can be used for both online and offline business in this world and how a digital marketing can play a huge role to scale up your business.
in this article we will be learning about these following topics;
1.LAW AND FUNDEMENTALS OF MARKETING
2.TRADITIONAL MARKETING VS DIGITAL MARKETING
4.INTEGRATED DIGITAL MARKETING
7.MASS TRUST BLUEPRINT
1.LAW AND FUNDEMENTALS OF MARKETING:
Marketing is based on science.marketing starts before creating the product it starts with understanding the consumer and consumer needs that leads to creating a product that fits the market.
The marketing is all about sending the right message to the right person at the right time.Marketing is not only about about selling it is also about maintaining the good customer relationship in the right manner
Marketing is an means to an end the marketing is to build a brand and capture the place in market and in the mind’s of the customers.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… The aim of marketing is to make selling superfluous.” — Peter Drucker.
Marketing is a game of perceptions. product is rooted in reality. Never let marketing important than the product. A great product sells by itself in the market.
A great product makes your customers into brand ambassadors. Word of marketing is the best channel of marketing ever.
The 3 main components of marketing with example.
- Advertising – The advertising plays an vital role in the field of marketing every business needs advertisement to promote their product and services in the market.
- Copyrighting — The Copywriting is the act or occupation of writing text for the purpose of advertising . The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
- Sales — The term, sales, refers to all activities that lead to the selling of goods and services. And marketing is the process of getting people interested in the goods and services being sold.
The worlds largest shoe maker Nike is also a marketing company because it has created a great image among their products and they sell their products for higher price when compare to other brands.
2)TRADITIONAL MARKETING VS DIGITAL MARKETING
Traditional marketing has many types. For instance, it includes tangible items like print ads in magazines or newspapers, business cards. It can also include commercials on radio or TV, posters, brochures and billboards. Anything except digital ways to promote your brand is traditional marketing.
Another meaning of traditional marketing is when people find your business through reference or network and start buying your product or service. It is a conventional form of marketing your brand, which helps to reach an audience with offline modes of advertising.
In India 197 billion houses has TV so the TV has reach up to 800 billon to 1 million users so it has a larger number of audience.(source wikipedia)
As long as the technology is existing, digital marketing tend to grow in its pace. Digital marketing includes social media mentions, websites, banner ads and YouTube videos. Digital marketing is quite similar to traditional marketing but just uses digital devices. One can start promoting business through social media marketing in various platforms like FB,Instagram,twitter,Linkedin etc. Online marketing is a form of inbound marketing and outbound marketing , and its main aim is for customers to find your service or product.
you can specifically target your audience who are interested in the particular product so that there is a huge amount of chance to increase our sales and scaleup the business.
Marketing your business through social media channels becomes easy like online organic search, paid search or by reading content online like article or blog. The audience becomes familiar with your content as and when they keep seeing it, which helps build trust.
3) CATT CONCEPT FOR MARKETING
*NICHE(n)= A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment.
*CONTENT(C)= The content is the king of marketing so u should create a valuable content to grab the attention of the target audience in the industry.Content is the core of Digital Marketing. Content should be written in such a way that it attracts a person to read it, no one likes content which is of no use for an individual. It should be written in such a way that it connects with them while they read, when you have a great piece of content then you have marketing . Good content will automatically bring traffic. Content can be in the form of Blogs, YouTube Videos, Posters, landing pages, and many more.
*ATTENTION(A)= After creating the valuable content u should try to grab attention of the target audience through advertising in various platforms like linked in,twitter,Instagram,facebook,SEO,SEM and display ads etc…
*TRUST(T)= The trust plays the vital role in all the business in the world so if u don’t build trust for your brand and products u won’t fetch more sales for your products.(I will cover how to create trust using the #MASSTRUST BLUEPRINT )
*TRANSACTION(T)= The next step after finding the niche,and creating content,building trust is to make your customers to buy the product and services of your company by making ads in social media and other platforms.
4)INTEGRATED DIGITAL MARKETING
We can expect growth , success in the business only through following the Integrated Digital marketing channels which is a structured marketing plan where everything revolves around CONTENT .
Digital marketing basics and concepts and future of digital marketing learn about the future and scope of digital marketing.
We have to promote the content or products through different channels like –
The E-mail marketing is one of the powerful tool for lead generation and to increase your customer follow up because all the business persons will use email if they are not using social media.
Paid advertising is any kind of advertising that you have to pay to promote your business or to increase your sales. With paid advertising, marketers pay the owner of ad space in exchange for use of that space. … There are several categories, including pay-per-click (PPC), pay-per-impression (PPI), and display ads.etc..
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.it is classified into on-page SEO, off-page SEO, technical SEO.
SOCIAL MEDIA MARKETING:
Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone by creating quality engaging content and running some paid ads in social media platforms like Instagram,facebook,Linkedin,twitter etc…
How to design posters using color theory refer to this article for designing attractive posters using color theory.
SELL AND CONVERT:
We have to sell the product and convert the customer as a lead by using right digital marketing strategies for the business with the use of all types of digital marketing services like SEO,SEM,social media marketing,paid advertisements etc… which helps to boost up and scale a business and increases the sales and to maximize the profit.
In the above google trends report of two e learning companies BYJUS and UNACADEMY has increased more than 25% of their online presence in last 6 months in the world wide market.so they are fetching lots of leads and sales for their products in the world wide market.so integrated digital marketing is a powerful weapon to scale up the business.
when u want to convey a message or a information to A consumer u should convey like u are speaking directly to him by using simple phrases so that they will understand that information in the easy manner so avoid to use high level vocablury in your content so that the message which u are trying to convey will not reach the audience properly.make it as simple as possible with good communication skills so that the user is able to understand what u are going to convey.
Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of ..
A personal brand is the building blocks that will lead to success for your future. It can help you reach any number of goals, both personal and professional, and it can also lead to many opportunities for advancement in your career.
Being authentic and having a strong point of view may draw your followers to you, but it’s your expertise that will make them stick around. … From there, you can share your expertise with your followers through your content. For instance, you can position yourself as an expert by starting a blog or podcast and start building your tribe
How to be a personal brand refer Digital Deepak.com
7)HOW TO BUILD TRUST?
(#MASS TRUST BLUE PRINT)
1.LEARN: The first step in this process is to learn the subject related to your interested niche topic and to master the subject
For example: If u want to become Digital marketer u need to learn digital marketing and master digital marketing.
So u have to choose a mentor who will guide u properly to learn the subject in your particular niche prefer learning it from a expert in that particular field.
2.WORK: When u start learning something start to work and implement those things while learning so that u will gain experience on that particular concept or subject.
U need not to be a expert to work initially u will automatically become expert while u start implementing things so u can start working for a company as a freelancer and u can do projects for their company to gain experience.
3.BLOG:You can start blogging about the topics which u have learnt and the experience which u have gained while working and implementing the strategies for the business it also increases your personal brand name in the market if required u can start to monetize your blog to earn side income by ads or affiliate marketing to earn a decent hefty commisions.
4.CONSULT:With the learnings and implementation of strategies in your work,learning and case studies which u have made u can start consulting people by providing some tips,strategies and some solutions to increase their sales and to scale up their business and we can charge a consulting fess for the consulting service which is provided.
5.Mentor: You can start teaching the students about the strategies and experience which u have gained still now in that particular field so u can start to teach students when u teach someone what u have learnt u can master that skill easily.
6.Startup:After learning the subject and gaining some experience and by understanding market needs and target audience we can give a own start up company and we can fetch clients using digital marketing strategies and scaleup our business.
In this article we learnt about the fundamentals and few concepts of digital marketing strategies and it will help business to grow hope this article was interesting and helpful stay tuned for more articles.
WRITTEN BY Siva prasath